Ispirazione Italiana Coffee Capsules Italian Coffee Nespresso

New Ispirazione Italiana line is available

The rebranding of capsules we announced a while ago is live in most european countries (not yet US it seems). There’s also a short presentation video for the new line.

Nespresso seems to have taken inspiration from italian coffee by matching the darker roasts to southern cities, like Napoli and Palermo, and progressively going to lighter ones as you travel north through the italian peninsula. We doubt this actually reflects the preferences of italians as distributed in the cities giving the name to the new line though. An oversimplification for marketing reasons.

If you liked it, please share!

Leave a Reply

shares