• Plastic Capsules
    Thoughts

    The Nespresso revolution = yet another myopic article

    From time to time an article bashing Nespresso and its business model comes along. Latest in this list is this one from the Guardian. Recently it made the rounds on social media and was shared to us (more than once actually). We read it and reflected on it for a couple of days before collecting our thoughts, before feeling ready to make some points about it. We are more and more convinced that often these articles are written by journalists that either don’t truly understand what Nespresso is or dislike the company, for whatever reason. Why do we believe this? Because all of them are myopic takes on Nespresso and…